A foundational skill for increasing donor engagement, generosity, and retention is being able to understand the motivations of donors and prospects. Every donor is different with unique motivations and passions — making nuance and flexibility essential to understanding motivation. In this webinar, we will discuss the most common donor behavior types (investor, entrepreneur, loyalist, etc.) and how to adjust to each while demonstrating authenticity. Then we will share specific tools to map out individual relationships for donors in your portfolio, identify gaps in understanding their motivations, and develop effective next steps in donor strategies to fill those gaps and move forward to greater generosity.