Donors are increasingly choosing to vary the organizations they support, rather than donating to the same causes annually. This donor turnover is costly, and one organization estimates that the cost to acquire a new donor is seven times the cost to retain an existing one. Compounding this issue is the fact the average frontline fundraisers transitions to a new role every 18-24 months.

While there has been a lot of conversation around donor relations and donor experience, most institutions are still thinking of these engagements in a transactional way. At KDD Philanthropy, we have moved to a gratitude continuum mindset, one that allows us to be much more transparent, and relational in our approach. Join us as we discuss ways to build a gratitude continuum into your culture. This session will provide advice, examples, and proactive ways to integrate sound gratitude continuum practices throughout the entire donor cycle.